Reports: website analysis and recommendations
Easy to use, written in plain language
Our reports are user friendly. Easy to read, they plainly identify areas needing change, and why. We customise reports, working to your unique request. Usually, though, reports cover one or more of the reports below.
An evaluation of your website, or any part of your site. We give you clear, commonsense recommendations aimed at increasing conversion rates and growing customer loyalty online.
A quick wins report outlines easy improvements that make a difference. Your quick wins might mean
- A more effective home page
- Headlines that work
- Key placement of product information
- Better banner ad performance
We use reports from your existing website traffic tool, or set you up with Google Analytics.We analyse the numbers and patterns: what visitors tend to do on your site. We’ll recommend how to get better results.
Search engine optimisation affects your website ranking in Google, Yahoo! Microsoft Live Search, and other engines.
Put another way, SEO affects the quality and volume of website traffic, and the links visitors will follow.
Our SEO report scrutinises your website specifically for search engine friendliness. There is an additional benefit. Changes you make for search purposes positively affect the usability and accessibility of your site too.
Google AdWords, Yahoo! Search Marketing
We work with you to develop a search marketing strategy in engines such as Google or Yahoo. Before implementing, we make sure you understand the benefits and the risks.
What is search marketing?
You may have heard about paid search, pay per click (PPC) advertising, or sponsored links. These are different names for search marketing. Generally, paid search ads sit at the top and right of search engine results. It is a quick way to get more exposure in major search engines.
We help you identify where you need to be online in relation to the market. This includes a review of your site and your key competitors with clear recommendations. We assess:
- Website strategies and campaigns
- Search engine positioning – organic and paid search results
- Online partnerships and affiliates
- Social networking strategies
- New media and user generated content initiatives
More ways we can help...