Writing and editing content for the web

Online communications are not the same as print

As a rule visitors to your website will not read or absorb information as they do with printed material. Rather, they scan web pages for information. Often they notice headlines, links, or a sentence or two before surfing away from the page.

We help you communicate your most important information in the online environment. Put simply, we help you reach your customer.

How we work with online content

We work with your content in detail. We edit or make recommendations to your content writer. Our content development services incorporate the following techniques:

Content written for web reading and user friendliness

• Language used
• Clarity
• Positioning
• Information pathways
• Accessible text for disabled visitors

Search engine optimisation

• Keyword density, diversity and positioning
• Navigation and headline labels
• Browser page titles
• Link text
• URL naming systems
• Meta data content

Creating content pathways

In addition to writing and editing for the web, we create information paths on your website. We recommend and implement the location and positioning of content.

Content development is critical for a good outcome. Our approach includes user testing for clarity and ease of navigation.

• Read more about our approach to user testing
• Return to how we create websites