Creating the site blueprint

Navigation and information architecture (IA) planning

Planning the navigation system and hierarchy of information is a critical early step. This is the strategic blueprint for your website. At Blue Glider our approach is to start with best practice web principles. Next we test the navigation and IA with typical website users.

Our process ensures your customers will navigate more deeply into your website. Rather than exiting, they will find what they need.

• Read more about our approach to user testing
• Return to how we create websites