Creating websites – our process
How we build a customer centric website
When we create or revitalise a website, we deliver the following:
- A customer centric website: user and search engine friendly
- A content management system (CMS)
- A website analysis tool
Our services occur roughly in the order below, although some steps are concurrent.
Target customer discussion (optional)
Find out how to communicate to your customer online. This is highly recommended for websites with sensitive, technical, or complex information.
Content writing and editing
Effective web content is different than content written for print. We edit content for user and search engine friendliness. We ensure it is accessible, so visitors with disabilities can use your website.
Our blueprints ensure your customers will navigate your site easily.
Web page layout strategy
We test the page layout strategy with typical web users to ensure the best outcome: an interface that delivers results.
We practice a simple, effective form of testing throughout the project. It means your website is truly built for your customers. The payback is customer satisfaction and online conversions.
Designing the look and feel of your site
Once we have established your website’s blueprint and layout strategy, it is time to create the look and feel. Be assured the designs will align with your brand. Alternatively we can help you establish a new online brand.
Website code and content management system development
As with all other elements of a Blue Glider website, the code is search engine friendly and accessible. Typically we set up clients with a content management system (CMS).
Alpha and beta testing
After development we test for technical issues. We ensure your website works well in Windows and MAC web browsers.
Training and skill transfer
Immediately after your website is live on the web, we provide the training you need to keep your site current. E.g. how to update content in the content management system.