Blue Glider insights
I know what our customer needs...
No exaggeration, with each company I talk to, I hear: “people who come to our site want…,” or something similar. There are a couple of interesting points here. First, typically I’m invited because the company’s website doesn’t work – poor traffic, low enquiries, no sales, etc....
Accessibility, search engines, and good web design
Recently I was out for dinner with new acquaintances…. What does accessibility mean for everyone else that comes to the website? This question is why I use accessibility and inclusive design in the same sentence. The answer: it’s better for everybody.
Is your website communicating to your customer?
Too often websites communicate best internally to the business, not the customer. Navigation, information architecture (or the site blueprint), website labels and content reflect internal structures and company language, acronyms and all.